About the
Product
DentoShine offers a complete range of oral care products for kids not only
to protect their teeth but also to encourage them to brush twice a day with
exciting products. The company was founded in October 2013. Having their
favourite cartoon character on oral care products encourages children to
brush their teeth. Chhota Bheem is one of the most famous cartoon characters
in Indian history, with a hardcore fan following of more than four crore
kids. We thought of leveraging this and coming up with something unique in
flavour, looks, packaging, content, and overall appeal. We just want to make
brushing fun for kids. We want to encourage them to brush twice a day to
maintain their healthy smile lifelong. They are also working on launching
some innovative products for whitening teeth for adults. It will include
teeth-whitening strips, gel, toothpaste and toothbrush.
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